
Always Looking Forward
I hope I get that call in 9 years.
One thing I've learned as a nuance in building a brand is that it is important to wear it as often as possible. ESPECIALLY in airports.
Earlier this week, I was coming back to Texas from Phoenix and wearing the flagship white tee.
As I was downing the rest of my water before approaching security, a TSA agent named Taliese read it out loud:
"Shooters Shoot... Do you play basketball?"
I almost choked on my water I was so excited.
I smiled big and said, "Yeah, this is actually my brand! I'm a shooting coach, and this is something I'm building, too."
Taliese leaned back where she stood and said, "Oh my gosh, I love that!! Do you have an Instagram??"
Long story short, I gave her my info.
And then the most wholesome thing happened…
As I made it through security and got my phone back, I saw that Taliese had sent me a message—it was a video of her one-year-old little boy dunking on a Little Tikes basketball hoop. :)
"See you in 9 years" killed me. 😂
It's the coolest thing to have a stranger compliment this brand that means so much to me.
And it is interactions like these that I live for.
You're always just one conversation away from bringing joy to someone else, and what a powerful thing to understand. :)
I whole-heartedly hope that I hear from her in a decade or so, and you better believe we're gonna get him right!! 😅
I'll see you next blog. 🔥
Shooters Shoot,
BriAnna

